Home Insurance SimpleScore Methodology


The SimpleScore is a proprietary scoring metric we use to objectively compare products and services at The Simple Dollar.
For every review, our editorial team:

  • Identifies five measurable aspects to compare across each brand
  • Determines the rating criteria for each aspect score
  • Averages the five aspect scores to produce a single SimpleScore

Here’s a breakdown of the five aspect scores and their rating criteria for our review of the best home insurance companies of 2020.


We looked at the number of discounts each company offers –– more discounts mean a higher score.

Aspect Score 1 2 3 4 5
Number of discounts offered 0–2 3-5 6-8 9-11 12+

Coverage options

We awarded higher scores to the companies that offer more coverage options.

Aspect Score 1 2 3 4 5
Beyond basic coverage Basic coverage Basic + 1 extra Basic + 2 extras Basic + 3 extras Basic + 4 or more extras


We awarded higher scores to companies with the most channels for customer support.

Aspect Score 1 2 3 4 5
Support channels Office-only support 1 + phone support 2 + web-based support 3 + mobile app support 4 + tools

Customer Satisfaction

We leveraged the J.D. Power 2019 Home Insurance Satisfaction Study℠ to see how customers rated their experience with each company. (If a company wasn’t included in J.D. Power’s study, we skipped this aspect and averaged the four remaining aspect scores.)

Aspect Score 1 2 3 4 5
J.D Power Rating 1 circle 2 circles 3 cricles 4 circles 5 circles


We looked at the level of accessibility of each company –– the more resources they have the higher their score

Aspect Score 1 2 3 4 5
Accessibility options Website with coverage options 1 + custome quote online 2 + online claims 3 + mobile app claims 4 + more resources

Why do some brands have different SimpleScores™ on different pages?

To ensure the SimpleScore is as helpful and accurate as possible, we developed unique criteria for every category we compare at The Simple Dollar. Since most brands offer a variety of financial solutions, their products and services will score differently depending on what we’re scoring on a given page.
However, it’s also possible for the same product from the same brand to have multiple SimpleScores. For instance, if we compare State Farm’s home insurance according to our criteria for the best home insurance, it scores a 3.8 out of 5. But when we compare State Farm according to the criteria for the best auto insurance, it scores higher, since the features the company offers can vary by the type of insurance.

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